Max Tsui — Director, Cinematographer & AI Filmmaker. I shoot what exists — and generate what doesn’t yet.

Nearly two decades of cinema, television and advertising — and now films made entirely with AI. With eye2eye GmbH.

Based on Planet Earth | Cologne, Germany.

Selected

Work

Projects →

AI film

AI directed like a set — with vision, light, editing and judgment.

Not by prompts alone. A model generates images — emotion comes from decisions made by people: story, moment, light, edit, music. I bring nearly two decades of film craft — and a team that produces: fully AI or hybrid with a real shoot.

More about AI film →

Direction, not chance

A model produces images; a director decides which image the story needs. Awarded in Cannes for directing and editing — the same standard applies to AI.

A camera eye in the prompt

Nearly two decades behind the camera means I know how light, focal length and movement work — and can demand them from a model instead of taking what comes.

Hybrid when it is better

Not every story belongs in AI. People, real products, real places I still shoot — and extend them where it makes the story stronger.

Awards won
13
Nominations
4
Fields
Cinema · TV · Commercials · AI film
Seen on
ARD · KiKA · WDR · funk · CNN International · BBC World News · Euronews

Worked withSir Ben Kingsley · Ken Duken · Sennheiser · CUPRA

Let’s talk about your film.

AI spot, hybrid production or classic shoot — three sentences on goal, channel and timing are enough to start. Productions are realised with eye2eye GmbH in Cologne, who represent me.

Get in touch